Rivers Qianjiang Expands Brand Presence Across East China’s Key Expressways

Rivers (Qianjiang) has officially launched a new outdoor billboard campaign across key expressway corridors in East China. The campaign is part of our ongoing effort to strengthen brand visibility, expand industry recognition, and support our growing presence in the global powder coatings market.

01. Building Stronger Brand Visibility

East China is one of China’s major industrial and manufacturing hubs, with extensive expressway networks connecting key cities, industrial clusters, and business centers.

By establishing a visible presence along these high-traffic routes, Rivers is creating more opportunities for customers, distributors, engineering partners, and industry professionals to recognize and engage with our brand.

This campaign is more than outdoor advertising. It reflects our long-term commitment to building a stronger, more recognizable brand and bringing Rivers closer to customers and partners across China and international markets.

02. Quality and Innovation Behind the Brand

Strong brand visibility is built on consistent product quality and technical expertise.

With decades of experience in the coatings industry, Rivers provides powder coating solutions for a wide range of applications, including architectural aluminum, automotive, home appliances, rail transit, transportation, and general industrial equipment.

Our powder coatings are developed to deliver reliable weatherability, corrosion resistance, mechanical durability, and a wide range of colors and finishes, helping customers achieve both performance and visual appeal.

In addition to powder coatings, we have also developed a complementary waterborne industrial coatings portfolio for applications such as rail transit and industrial equipment. Together, our powder and waterborne coating solutions enable us to provide more comprehensive and flexible surface treatment solutions for industrial customers.

03. Growing With Our Global Partners

As Rivers continues to expand internationally, we are investing in both product innovation and global brand development.

We will continue to strengthen our presence in overseas markets through diversified communication channels, reliable product quality, responsive technical support, and customized coating solutions.

Our goal is simple: to make Rivers a trusted coating partner for more customers and industries around the world.

From product development and technical support to stable supply and customized solutions, we remain committed to creating long-term value for our global partners.

About Rivers (Qianjiang)

Rivers (Qianjiang) is a premium eco-friendly coating brand specializing in the R&D, manufacturing, and sales of powder coatings and advanced coating materials.

With 9 specialized subsidiaries across China and production facilities serving major regional markets, Rivers has established a comprehensive industrial coating platform covering R&D, manufacturing, quality control, and customer service.

Our powder coating business ranks among the Top 6 in China, serving customers across multiple industries and supporting both domestic and international markets.

For distributors, engineering contractors, and industrial end-users seeking reliable coating solutions, Rivers  welcomes opportunities for technical consultation, sample testing, and customized project cooperation.