


Grand Ceremony: Auspicious Start, Creating the Future






Grand opening ceremony of Zhejiang Qianjiang
At an auspicious time in the morning, a lion dance and the sound of cannons marked the start of the celebration, which commenced with a solemn auspicious blessing ceremony. This ceremony embodied the wishes of Rivers for a prosperous start and smooth sailing, and expressed Rivers's hopes for a stable and successful future.
The ceremony was solemn and enthusiastic. Accompanied by the sound of cannons and the lion dance, Chairman Yi Xiaojun led the group's senior executives to offer incense and pray for blessings. The new modern factory, which integrates "digitalization, intelligence and greening", officially set sail, injecting strong momentum into the company's overall expansion.
After the ceremony, the core team led all members on an in-depth inspection of the factory area, providing a thorough understanding of the core strategic positioning, industrial layout, and grand future development blueprint of the Zhejiang base.


Hardcore Intelligent Manufacturing: Technology-Driven, Domain-Focused

Located in Jiaxing, Zhejiang, Zhejiang Qianjiang New Materials Co., Ltd. leverages the strong R&D capabilities and large-scale supply capacity of its headquarters to form a unique core competitiveness, providing precise services to customers in the core economic zones of the Yangtze River Delta and East China.

Aerial view of Qianjiang, Zhejiang
Leading in scale:The Zhejiang Qianjiang plant covers an area of 14,000 square meters. The first phase is equipped with 12 large-scale intelligent powder production lines, 10 large-scale metal powder bonding lines, and 12 professional powder prototyping production lines, with an annual production capacity of 25,000 tons, providing a solid capacity guarantee for large-scale market delivery and large-volume order acceptance.




Actual photos of Zhejiang Qianjiang factory area
Excellent quality control:The entire production process, from raw material proportioning and extrusion mixing to finished product packaging, is intelligently and meticulously monitored. This enables comprehensive updates to both hardware and software, significantly improving production efficiency while ensuring batch stability and quality consistency, and continuously promoting the transformation and upgrading of intelligent manufacturing.


Strategic Depth: Based in East China, Radiating Globally



The Yangtze River Delta, one of China's most dynamic manufacturing bases, is home to a vast number of hardware, building materials, home appliance, and new energy vehicle parts companies, boasting unparalleled industrial agglomeration advantages. Rivers' strategic move to strategically locate in Jiaxing, Zhejiang, and cultivate the core market in East China, is a key step in optimizing the company's national industrial layout and improving its supply chain system.
Leveraging its locational and production capacity advantages, Rivers can quickly meet the diverse needs of customers in East China and across the country, such as urgent order delivery, customized formula development, and personalized product adaptation. It has built an efficient, agile, and comprehensive full-domain service system to empower partners to upgrade their value through exceptional service.


Moving forward with the light, looking towards the future


Distribution diagram of Rivers' specialized subsidiaries
With decades of experience in the industry, Rivers has consistently moved forward and iterated its progress. From its core headquarters in South China to its new base in East China, from its deep cultivation in the domestic market to its global expansion, Rivers is taking concrete actions to continuously improve its comprehensive, high-quality, and multi-dimensional industrial service network, achieving cross-regional collaborative development and unleashing its full potential.
In the future, Rivers will take its Zhejiang intelligent manufacturing base as a new strategic fulcrum, continue to cultivate core tracks such as high-end building materials, new energy vehicles, and home appliances, increase investment in cutting-edge technology research and development, continuously iterate high-quality and environmentally friendly powder coating products, and take core competitiveness such as strong production capacity, cutting-edge technology and high-quality service as its core competitiveness. Together with global partners, Rivers will cultivate the industry, create win-win results and empower the future!

Regarding Rivers Qianjiang
Rivers is a high-quality, environmentally friendly coatings brand that focuses on the research, development, production, and sales of powder coatings and related materials. It has nine specialized subsidiaries, including Zhaoqing Rivers High-Tech Materials Technology Co., Ltd., Guangdong Huajiang Powder Technology Co., Ltd., Shandong Rivers Powder Technology Co., Ltd., and Zhejiang Rivers New Materials Co., Ltd.
For more information about Zhejiang Qianjiang's business, please contact us through the back-end system.
